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Public Bulgaria – the next corporate client using Infoplus as front office application in its stores
09.11.2009
The Greek retail chain Publicworld, specialized in technological products, music and movies, opened its first store under the brand Public Bulgaria on November 6, 2009 in the town of Varna. This was the go life stage of Infoplus implementation project in that store.
Public is seeking to introduce a new retail chain philosophy, known within the company as “retailtament”. By introducing the two factors that influence the clients’ choice – nice atmosphere and interactivity, the company ensures positive emotions as added value.
The largest group of items within Public’s assortment includes computers, TVs, telephones, audio systems, home theater systems, computer and electronic games. The second largest segment is the books and the third – the music. The company is planning to sell tickets for cultural events, tourist services etc.
The customers have a unique opportunity to try any of the products offered in the stores of Public.
The preliminary stage of Infoplus implementation included developing an interface to the SAP ERP system, together with the Greek company.
Infoplus is implemented as a POS for direct sales of goods and services in the Varna store and it is installed on cashdesks, located on the two storeys of the shop. Besides the standard functionalities for sales the software integrates all the typical retail instruments like promotions, sets, sales discounts, different price lists, while at the same time it guarantees quick data processing within a database of large number of items.
Public is seeking to introduce a new retail chain philosophy, known within the company as “retailtament”. By introducing the two factors that influence the clients’ choice – nice atmosphere and interactivity, the company ensures positive emotions as added value.
The largest group of items within Public’s assortment includes computers, TVs, telephones, audio systems, home theater systems, computer and electronic games. The second largest segment is the books and the third – the music. The company is planning to sell tickets for cultural events, tourist services etc.
The customers have a unique opportunity to try any of the products offered in the stores of Public.
The preliminary stage of Infoplus implementation included developing an interface to the SAP ERP system, together with the Greek company.
Infoplus is implemented as a POS for direct sales of goods and services in the Varna store and it is installed on cashdesks, located on the two storeys of the shop. Besides the standard functionalities for sales the software integrates all the typical retail instruments like promotions, sets, sales discounts, different price lists, while at the same time it guarantees quick data processing within a database of large number of items.
